The difference between buying and shopping is planning. If you know what you want, you go to the store and buy it. If you don't know what you want, you go shopping.
Once you've decided what you want to buy, you choose the best place to buy it from. This ensures (a) you get what you want, in terms of quality and (b) you get it at the value you want, in terms of cost and service.
When you go shopping, you let each vendor suggest to you which items you should buy. While you might get the level of quality, cost, and service you want, you can never be certain. It is easy for marketers to influence your expectations when you don't know what it is that you're actually looking for. They can change your perception on the level of quality and service you should seek and the sale price you should be comfortable with.
If you want to be an average marketer, influence my expectations. If you want to be a great marketer, influence my planning.
KType brochures designed by my sister Roshni. I just received a shipment of 500 brochures printed by UPrinting.com. The quality looks amazing. So excited! Will soon be handing these out to doctors, speech therapists, and others in the accessibility & special-needs field. Working on the KType iPad app non-stop this week.
"What sets the brave apart from the timid is how we handle change. If nothing ever changed, there would be no seasons, no rain, and no butterflies. While change is inevitable, love is indestructible. You have within and without you a never-ending stream of love, courage, and hope... "
I wrote the above for a close friend's kid who is going through some personal trauma. I felt the excerpt above is universal enough to share it with everyone here.
Every singe story on the front page of Hacker News right now is in memory of Steve Jobs. Rest in peace.
Juliet took me surprise (indoor) rock-climbing with friends for my birthday on Saturday. Check out the pics.