Advertising AnnoyancesFri, 8th Feb '08, 10:20 pm::
There are a lot of things about advertising that annoy me but usually I shrug them off as necessary evils in a consumption-centric society. Advertising increases sales, ramps up production volumes, helps industries benefit from economies of scale, and usually raises the standard of living for everyone involved in the supply chain. However, there are more than a few products and marketing shticks that solely exist to insult and infuriate me and every person smarter than a potato. The fact that people actually buy these products in droves only reinforces my pet theory that humans evolved from dodos. Here are a few of my advertising annoyances, with my biggest one at the last:
- Water with low-calories: Let's get this straight. Water has ZERO calories. If water has calories, it's not water - it's either juice, lemonade, or really dirty water. So those Propel ads promising healthier water are as much a load of junk as the spam emails for v1Agr@. Either drink water or drink fresh juice. There is no "healthy" water.
- Seasonal Marketing: This is one of those absolutely necessary evils because you can't really sell diamonds on Halloween or snow shovels in summer but there is nothing more annoying than seeing one jewelry ad after another, each trying to prove that there is no love without diamonds and gold. Similarly, this being the season for filing taxes, every tax software ad claims that by using their service, I will get a refund check so big my friends will stand by in amazement as if I won a lottery. Stop treating me like I am stupid.
- Prepaid cards: Paying companies 100% of your own money in advance for a debit card that you or someone else can use in only a select few places, while being subject to transaction fees, monthly fees, and expiration dates is one of the stupidest things you can do with your money. It's not a "gift card." It's an "I don't know what to buy you so instead of giving you cash that you can readily use to buy what you want, I'm going to force you to go to Macy's within next 30 days" card. As if this wasn't stupid enough, the tax preparation companies this year have come out with the "novel" concept of offering you the option to get your tax refund not as a check, bank deposit, or cash but as a debit card issued by them.
- Non-native accents for local products: If you're selling chocolate made in Switzerland, I can see how a narrator with a European accent would lend credibility to the sales pitch. What I loathe is the use of a British accent to give an aura of elegance to a bottle of shampoo made in Tennessee. Conversely, stop trying to overdo the native accents for local products to show how American your products are. I'm looking at you every-Ford-GM-truck-ad-ever-made.
- Green-Green-Green: Who doesn't like saving the environment? We humans have the audacity to pretend like we can "save" a planet with mass of 6 trillion-trillion kgs (that is six followed by twenty-four zeros) while we cannot even figure out an affordable way to harness solar power. Yet every company is now trying to be green. When a company goes "green" what they are really saying is that "from now on, as we continue to plunder the natural resources of a geological area like we have been for the past two centuries, we will print lots of pamphlets and brochures to show you exactly what used to be here so you can feel less guilty about buying our products." Read the rest of my anti-green-bandwagon diatribe.