New mission in lifeThu, 29th Mar '12, 2:50 pm::

I have a new mission in life - spread the word about KType to the whole world. One would think that being technical, I would use some sort of affiliate-marketing search-engine funnel-optimizing analytics-dashboard to let everyone know how useful and accessible KType is but after much consideration, I have taken the old over-exuberant-salesman route - I'm making phone calls! Instead of getting better search-engine placements to directly attract end-users, I want doctors, speech-therapists, and non-profit organizations to recommend KType to users who might benefit from it.

One of the best ways for me to do that is to contact the Assistive Technology Device Loan Programs for all the US States and offer them fully-functional copies of KType at no cost. Users with speech/motor disabilities can borrow iPads preloaded with KType from their state organizations and try the app out for up to 30 days. I'm also offering to train (over the phone at present) any potential users and their caretakers at no charge. Since most organizations already have funds preallocated for iPads, there is no additional cost to them to offer KType.

It is a very time-consuming process but I think it will ensure long-term growth of KType. While I would like to take out magazine ads and rent trade-show booths someday, for now I just want to find potential users and work with them to improve the app. I know it worked for my cousin Keval (the K in KType) but I don't certifiably know if it works for individuals with stroke, cerebral palsy, or ALS.

If you would like to help, suggest Assistive Technology organizations, speech-therapists, and medical caregivers that I can directly contact. Or better yet, ask them to check out the KType Demo.


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