More interesting thing I found out about the Diamond article - the Choksi family: "One such group - headed by the Choksi family - bought a $35,000 batch of preliminary Gemesis research stones last year and is currently selling them in India at a 10 to 20 percent profit." I'm pretty sure they are refering to Ruchi's family. She's my cuzin Purvi's best friend and I've met her a lot of times. I know they're extremely rich and in the diamond business. I gotta verify this fact though. Sweet nevertheless.